Alex Rivers
The Ultimate Guide to Pricing Your Product: Unlocking the Power of the Van Westendorp Price Sensitivity Meter As a product manager or founder, setting the right price for your product…
optimal price point
How to Determine Your Customers’ Willingness to Pay
Unlocking the Secrets of Willingness to Pay Understanding Willingness to Pay Willingness to pay (WTP) refers to the maximum amount a customer is willing to pay for a product or…