Stand Out in a Crowded Market: The Ultimate Guide to Product Positioning
Alex Rivers
The Power of Product Positioning: How to Stand Out in a Crowded Market In today’s competitive market, having a great product is not enough. To succeed, you need to create…
marketing strategy
“Unlocking Customer Needs: The Power of Jobs-to-be-Done”
Unlocking Customer Needs: The Power of the Jobs-to-be-Done Framework The Origins of JTBD Invented by Tony Ulwick in 1991, the Jobs-to-be-Done (JTBD) framework was initially used to help companies innovate…
“Launch with Success: The Ultimate Go-to-Market Strategy Guide”
Crafting a Go-to-Market Strategy: A Comprehensive Guide In today’s competitive market, a well-crafted go-to-market (GTM) strategy is crucial for launching a new product or entering a new market successfully. A…
Pragmatic Marketing 101: A Step-by-Step Guide to Creating Customer-Centric Products
Unlocking the Power of Pragmatic Marketing: A Comprehensive Guide In today’s fast-paced business landscape, understanding customer needs and preferences is crucial for developing successful products. This is where pragmatic marketing…
What is a Minimum Lovable Product (MLP)? A Guide to Building Products Users Love
The Rise of the Minimum Lovable Product: A New Standard for Success In today’s consumer-driven market, creating a product that merely meets customer needs is no longer enough. To stand…