Beyond Agile Hype: Why Process Isn’t Enough
Alex Rivers
The Misguided Pursuit of Agile: Why Process Alone Is Not Enough Agile development has become an integral part of the tech industry, with over 71% of US companies incorporating it…
Jobs-to-be-Done
Unlocking Product Success: The Power of Customer-Centric Discovery
The Importance of Product Discovery in Building Successful Products Have you ever built a product that received negative feedback or didn’t quite meet the needs of your customers? This is…
Crafting Problem Statements That Drive Real Solutions
The Art of Crafting Effective Problem Statements As a product manager, you’re no stranger to tackling complex customer pain points and needs. But have you ever stopped to think about…
Unlocking Customer Experience: The Power of Product Critique
The Art of Product Critique: Unlocking Customer Experience Why Product Critique Matters Product critique is more than just a feedback mechanism; it’s a gift that helps you understand your customers’…
Unlocking User Needs: A Step-by-Step Guide to Jobs-to-be-Done
Uncovering the True Needs of Your Users: A Deep Dive into Jobs-to-be-Done As a UX researcher, understanding your users’ needs is crucial to designing products that meet their expectations. One…
“Unlocking Customer Needs: The Power of Jobs-to-be-Done”
Unlocking Customer Needs: The Power of the Jobs-to-be-Done Framework The Origins of JTBD Invented by Tony Ulwick in 1991, the Jobs-to-be-Done (JTBD) framework was initially used to help companies innovate…