Alex Rivers
The Ultimate Guide to Pricing Your Product: Unlocking the Power of the Van Westendorp Price Sensitivity Meter As a product manager or founder, setting the right price for your product…
Pricing Strategy
Unlocking Revenue Potential: The Surprising Power of What You Charge For
The Power of Pricing: Unlocking Revenue Potential When it comes to pricing, most people think about a specific number, like $2.99. However, the real magic happens when you focus on…
Cracking the Code: Unlocking the Perfect Pricing Strategy
Unlocking the Secret to Effective Pricing Strategies When it comes to creating a successful pricing strategy, it’s not just about slapping a price tag on your product’s features. The real…
Unlocking Market Success: A Guide to Pricing Strategies
Pricing Strategies: A Key to Unlocking Market Success When launching a new product or service, one of the most critical decisions you’ll make is setting the price. Pricing strategies can…
How to Determine Your Customers’ Willingness to Pay
Unlocking the Secrets of Willingness to Pay Understanding Willingness to Pay Willingness to pay (WTP) refers to the maximum amount a customer is willing to pay for a product or…
The Captive Product Pricing Strategy: Boosting Revenue and Customer Loyalty
Unlocking the Power of Captive Product Pricing When buying a coffee maker, it’s not just about the machine itself, but also the coffee beans that make it functional. Similarly, purchasing…