"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
The Art of Push Notifications: Finding the Perfect Balance Push notifications can be a powerful tool for engaging your app’s users, but when done wrong, they can lead to a…
Unlocking the Power of User Activation: 5 Key Metrics to Track Proper user activation is the linchpin of long-term product success. It’s the process of transforming new users into loyal,…
Finding Your Ideal Customer: A Guide to Targeting the Right Audience What is an Ideal Customer Profile? An ideal customer profile describes a hypothetical user who is most likely to…
Unlocking the Power of Cohort Analysis: A Key to Understanding User Behavior What is Cohort Analysis? A cohort is a group of people who share common characteristics, such as users…
Unlocking Customer Insights: The Power of Behavioral Segmentation As a product manager, understanding your customers’ needs and behaviors is crucial for driving growth and retention. One effective way to gain…
Creating a Market-Driven Product: The Importance of a Marketing Requirements Document Developing a successful product requires more than just a great idea. It demands a deep understanding of the target…
Breaking Through the Noise: Choosing the Right Growth Channel for Your Product In a crowded market, it’s not enough to have a great product – you need to find a…
Unlock the Power of Deep Linking in Your Mobile App What is Deep Linking and Why is it Important? Deep linking is a way to redirect users from a webpage…
Alex Rivers