Revolutionizing Mobile Conversations: The Power of AI and Personalization
Cy Khormaee, VP of Product at Attentive, is on a mission to create “magical” mobile conversations between brands and their customers. By leveraging AI and personalization, Attentive enables businesses to engage with their audiences in a more tailored and effective way.
Creating Great Experiences Across Channels
Attentive’s core business is SMS, but they’re expanding to email as well. Cy’s role is to help customers create exceptional experiences for their audiences across both channels. He believes that AI can help evolve marketing from sending the same message to everyone to creating bespoke messages tailored to individuals.
Personalizing Interactions at Scale
One successful personalization initiative is Attentive Concierge, a conversational AI that can have a dialogue with customers about products or brands. This solves the problem of information retrieval, allowing consumers to ask questions and receive answers quickly and easily.
The Future of Hyper-Personalization
Cy predicts that mobile conversations will become increasingly hyper-personalized. With the rise of conversational commerce, humans will expect more tailored experiences. In five years, it’s likely that conversational AI will become a standard mode of commerce, and people will expect to have their needs anticipated and met.
Solving the Blank Page Problem with AI
Attentive’s Copy Assistant is an innovative feature that helps marketers overcome the blank page problem. By analyzing data about a brand, Copy Assistant recommends new messages based on that data. This tool has been adopted by the majority of Attentive’s customer base, solving a real problem and making it easier for marketers to create high-quality content.
Measuring Success and Balancing Metrics
To measure the success of mobile engagement initiatives, Attentive looks at overall customer revenue generation and key anti-metrics like opt-out rates. They balance these metrics to ensure that customers receive relevant messages and don’t opt out.
Segmentation and the “Why” Behind Trends
Segmentation is crucial to understanding the “why” behind trends in data. Attentive segments by region, demographics, and other factors to identify what’s working and what’s not. This helps them refine their approach and create more effective marketing strategies.
Transforming Mobile Marketing with AI
The rise of mobile has brought new security concerns, but Attentive handles the balance between personalization and privacy by ensuring that all subscribers have deliberately opted in to receive messages. With extensive audit logging and security controls, Attentive prioritizes user privacy and consent.
The Future of Mobile Conversations
Cy believes that AI will revolutionize mobile conversations, enabling businesses to deliver hyper-relevant messages that delight customers. With the importance of privacy growing, platforms like Attentive will become increasingly important, enabling a new channel and relationship between consumers and marketers.